The notion of a company dumping their Facebook page sounds ludicrous, but there are a few valid reasons why a company should consider it.
Neil Pate, a blogger at KISSmetrics Marketing compiled a list of articles and blog posts all
suggesting companies should discontinue using their Facebook pages for marketing purposes. The extensive list explains the downsides of using a Facebook page which mainly included: "Facebook takes traffic away from your business website", "requires too much time to manage", and "has too many extraneous ads, distracting from the brand’s presence". These maybe valid points to consider, if companies Facebook pages are taking up a lot of time and money that is being diverted from other important online elements and isn't providing an acceptable yield then considerations should be made. If the company's Facebook page is engaging, and people interact and converse rather than just looking and forgetting then it is a good idea to keep maintaining.
In 6 Reasons Why You Should Quit Facebook, an article from Entreprenuer, suggests similar complaints but form the consumers points of view. It says that Facebook is a time waster, a money pit, its untrustworthy, personal profiles are no longer private, and companies won't miss it. This shows that peoples attitudes about Facebook are changing and marketers should be aware of this fact.
An article from Henry Adaso, from dmn3.com shows a statistic on the confidence level companies have when marketing on Facebook.
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These blogs recommend companies to look at their goals.If their goals for Facebook involve customer interaction and engagement than Facebook is a great fit, if the goals are unrealistic or don't capture the true use of Facebook than companies should consider putting less time and effort into maintaining or discontinue using it. They finally recommend that companies probably shouldn't get rid of their Facebook but rather cut back and divert its Facebook followers to other online presences.
It will be interesting to see this same statistic in the future and see where companies certainty level lies.
Neil Pate, a blogger at KISSmetrics Marketing compiled a list of articles and blog posts all
suggesting companies should discontinue using their Facebook pages for marketing purposes. The extensive list explains the downsides of using a Facebook page which mainly included: "Facebook takes traffic away from your business website", "requires too much time to manage", and "has too many extraneous ads, distracting from the brand’s presence". These maybe valid points to consider, if companies Facebook pages are taking up a lot of time and money that is being diverted from other important online elements and isn't providing an acceptable yield then considerations should be made. If the company's Facebook page is engaging, and people interact and converse rather than just looking and forgetting then it is a good idea to keep maintaining.
In 6 Reasons Why You Should Quit Facebook, an article from Entreprenuer, suggests similar complaints but form the consumers points of view. It says that Facebook is a time waster, a money pit, its untrustworthy, personal profiles are no longer private, and companies won't miss it. This shows that peoples attitudes about Facebook are changing and marketers should be aware of this fact.
An article from Henry Adaso, from dmn3.com shows a statistic on the confidence level companies have when marketing on Facebook.
As shown in the pie chart, 37% of companies feel uncertain about their effectiveness on Facebook. Part of the uncertainty is from vast amount of advertising done on Facebook which makes people wonder if they are being heard.
These blogs recommend companies to look at their goals.If their goals for Facebook involve customer interaction and engagement than Facebook is a great fit, if the goals are unrealistic or don't capture the true use of Facebook than companies should consider putting less time and effort into maintaining or discontinue using it. They finally recommend that companies probably shouldn't get rid of their Facebook but rather cut back and divert its Facebook followers to other online presences.
It will be interesting to see this same statistic in the future and see where companies certainty level lies.
Although I do agree with some of the points you're making, I'm done social media for a company and I found that Facebook was quite useful. People like to receive notifications about their favorite brands, or sometimes like to share the pictures. I know that sometimes I receive special coupons for online stores through Facebook, and articles that the companies might post.
ReplyDeleteYou raise many great points about how Facebook should be dumped if you are looking to market a product or brand. I have to agree with Whatsthewordmax with his finding of the usefulness of Facebook. When I was working for Samsung we would use Facebook to reach out to clients and consumers. The only reason I say Facebook is a great tool to use for marketing is because it is the largest social media platform. In the article "Top 15 Most Popular Social Networking Sites | April 2015" it shows that 9,000,000,000 people are using Facebook and everything else is very far behind.
ReplyDeleteAlthough there are many different social media platforms that you can use to target an audience such as Instagram and Twitter, Facebook brings a connected feel to your audience as you can receive notifications and like, share and post whenever you'd like.
Facebook users are very active as well and marketers may feel comfortable knowing that they will get a good end resut using Facebook.
Kabeer Panesar
Top 15 Most Popular Social Networking Sites | March 2015. (n.d.). Retrieved April 23, 2015, from http://www.ebizmba.com/articles/social-networking-websites
You raise many great points about how Facebook should be dumped if you are looking to market a product or brand. I have to agree with Whatsthewordmax with his finding of the usefulness of Facebook. When I was working for Samsung we would use Facebook to reach out to clients and consumers. The only reason I say Facebook is a great tool to use for marketing is because it is the largest social media platform. In the article "Top 15 Most Popular Social Networking Sites | April 2015" it shows that 9,000,000,000 people are using Facebook and everything else is very far behind.
ReplyDeleteAlthough there are many different social media platforms that you can use to target an audience such as Instagram and Twitter, Facebook brings a connected feel to your audience as you can receive notifications and like, share and post whenever you'd like.
Facebook users are very active as well and marketers may feel comfortable knowing that they will get a good end resut using Facebook.
Kabeer Panesar
Top 15 Most Popular Social Networking Sites | March 2015. (n.d.). Retrieved April 23, 2015, from http://www.ebizmba.com/articles/social-networking-websites