Projectors are quite amazing now days. Over the past few years there have been new uses for projectors that have made half time shows and ceremonies quite memorable. Here is an example of the mesmerizing uses of this technology.
What makes these developments in projectors so amazing are the potential uses it has for marketers. Using a projector for marketing is nothing new, for many years stadiums have placed images of logos on crowds with the use of a projector. What makes things interesting is the use of 3D projecting, at least the illusion of 3D. The video above is a great example of the impact 3D projecting can have. If marketers are able to create elaborate advertisements much like the ones played in stadiums then it could create a large impact. It can create another level of creative expression in marketing.
Projector use could be very impact in the upcoming projector smart phone devices. The Samsung Galaxy Beam has a built in projector that allows people to project images from their smart phone onto flat surfaces. "Samsung Galaxy Beam’s built-in projector gives you the freedom to share all kinds of contents with your friends virtually anywhere." (bellu, 2013).
What makes these developments in projectors so amazing are the potential uses it has for marketers. Using a projector for marketing is nothing new, for many years stadiums have placed images of logos on crowds with the use of a projector. What makes things interesting is the use of 3D projecting, at least the illusion of 3D. The video above is a great example of the impact 3D projecting can have. If marketers are able to create elaborate advertisements much like the ones played in stadiums then it could create a large impact. It can create another level of creative expression in marketing.
Projector use could be very impact in the upcoming projector smart phone devices. The Samsung Galaxy Beam has a built in projector that allows people to project images from their smart phone onto flat surfaces. "Samsung Galaxy Beam’s built-in projector gives you the freedom to share all kinds of contents with your friends virtually anywhere." (bellu, 2013).
For now people can only speculate on the use and popularity of such devices but devices such as these are important to markers in preparing for the next useful platform.
WILLEMS, O. (2015, APRIL 22 ). The NBA
is Using Projection Mapping to Wow Crowds Pre-Game. Retrieved from PSFK:
http://www.psfk.com/2015/04/nba-3d-projection-mapping-quince-imaging-the-famous-group-los-angeles-clippers-nuggets.html
bellu. (2013, January 8). How to Enjoy
DVD Movies with Samsung Galaxy Beam. Retrieved from
http://www.aneesoft.com/blog/how-to-enjoy-dvd-movies-with-samsung-galaxy-beam/
Samsung. (2015). Features. Retrieved
from http://www.samsung.com/global/microsite/galaxybeam/feature.html
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